Benefits ... For CraftsFrom.com/YourName
More and more people and businesses use the Internet to find information. It is convenient and saves time.
Having a website is becoming so mainstream that customers and the general public almost expect a company to have
a website. If people want information on a product or service, they are now saying,
"I think they have a website, I'll check that out first."
Benefits you can expect from promoting and publishing
Increases awareness of products/services
A website provides the opportunity to publish the who, what, where, when and why of your business in a powerful
and effective manner.
How many potential customers might be swayed if they could learn a little more about you, your company, your
products, etc., without having to phone or taking the time to meet with you in person? A website makes it easy for
customers to learn more about your business at their own pace.
It's a very low-cost method of promoting your business. By advertising your website, in addition to your product
or services, you give potential customers the opportunity to learn far more about your product or services than you
could ever place in an ad.
Reduce publishing costs
One of the largest expenses a business can incur is designing, printing, and delivering marketing materials.
Websites are quicker, easier and more cost-effective to update than print based media. You can keep your website
more current, more affordably than any other media can.
With a website, you can instantly publish that same information: new product announcements, employment
opportunities, contact information, coupons, almost anything, without material or delivery costs. People can learn
about it instantly just by visiting your website.
Imagine how much it would cost to produce a catalog for 200 different products, and keep it in consumers' hands
for an entire year. You can accomplish this with a website very easily, with low development cost and almost no
Reduce marketing costs
Buying advertising space, whether it's a newspaper ad, billboard or radio spots, can be expensive. In addition
is the burden of the hours spent trying to figure out the perfect words to say in a limited space. A website is an
unlimited number of full-page ads that you can change at will!
Reduce communication costs
A website can do far more than sell products. You can have pictures, details and prices of your
products/services, the very latest company information, hours of operation and maps indicating the location of your
company's outlets on your website. It can supply your staff, suppliers and business partners with important and
timely information. Just about any printed matter can be converted to a web page and distributed by email at far
less cost and time than by fax, mail or courier.
Build branding ... CraftsFrom.com/YourName
Build brand awareness by having your website URL on all other marketing material you use. Having your
brochures, website, business cards, ads, posters, etc... have the same look and feel increases your brand
Enhance your image / Reflect your spirit
A website can help you to establish a credible, professional image, instilling a level of trust with
your customer and their purchasing confidence will follow suit. Your website can (and should) reflect the
spirit and vision of you and your company.
The Internet also offers the opportunity for a small-business to portray itself as a big business. (Or,
for a big business, to fall flat by having a website that poorly represents its true stature.) How will
your business be perceived on the web?
Create a competitive edge
If your customers can't find you online, they will find your competitors. With more and more companies making a
web presence, the companies that lose business to their competitors will most likely be those who fail to represent
themselves on the Internet. If a potential customer can leisurely browse your company information online but cannot
find your competitors' information, your company now has an additional edge.